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Zero Proof Cocktails

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ZERo Proof Cocktails: 90 Non-Alcoholic Recipes for Mindful Drinking

By Elva Ramirez

Publishers Weekly’S Best Books (liFESTYLE), 2021

Top Ten FInalist, Best New COcktail Book, Tales of the Cocktail, 2022

2021-03-03 — ZERO PROOF PROMO0390.jpg

A New ERa in Mindful Drinking Starts Now.

What do the world’s best bartenders do when they can’t use booze?

“Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking,” my first book on the burgeoning non-alcoholic cocktail movement, came about after I wrote an article about the rise of sophisticated no-proof craft cocktail.

Offering a look at the historical roots of temperance and the mocktail era as well as the contemporary mindful drinking movement, “Zero Proof” delivers a range of cocktail recipes from the best bars in the world.

“Zero Proof” is published by Houghton Mifflin Harcourt. Join the movement on Instagram at @zero_proof_cocktails.

Featured in the New York Post, Liquor.com, Fortune and more. One of just five lifestyle books, and the only cocktail- and drinks-focused title, on Publishers Weekly’s Best Books 2021.

For interview requests and collaborations, please drop me a note.

Elva Ramirez, Journalist

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Zero Proof cocktails, mocktails, Elva Ramirez, author, journalist, former Wall Street Journal reporter, WSJ
Elva Ramirez, Zero Proof cocktails, mocktails, author, journalist, former WSJ reporter, Wall Street Journal
Elva Ramirez, Zero Proof, cocktails, mocktails, author, Former Wall Street Journal, WSJ
Elva Ramirez, Zero Proof, cocktails, mocktails, non-alcoholic, former WSJ reporter, Wall Street Journal
 

From drinks brimming with a strident citrus zing to beguiling herbal infusions, “Zero Proof” walks you through a range of non-alcoholic craft cocktails as imagined by top bars in London, New York, Paris, Mexico City and more. From the birth of the temperance movement to the so-called mocktail moment, “Zero Proof” nimbly tracks the evolution of contemporary moderation and examines our cultural resistance and suspicion of the non-drinker.

Just as vegetarian and vegan cuisine has revolutionized how we look at dining and food production, the non-alcoholic drink represents the vanguard for cocktails, zero proof or otherwise.  

 

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Elva Ramirez, Zero Proof, non alcoholic drinks, mocktails, former WSJ reporter, Wall Street Journal
Zero Proof Cocktail Recipes, mocktails, Elva Ramirez, author, journalist, former WSJ reporter, Wall Street Journal