Journalist, Author and Consultant

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— About —

Hey There.

I'm Elva.

I’m a veteran journalist, media consultant and recent MBA.

I’m a multimedia reporter who can write, produce and edit video, and create compelling visual graphics. This May 2024, I graduated with an MBA from CUNY Zicklin School of Business in New York, with a focus on strategy and data analytics.

Following a career as a live video producer and reporter at the Wall Street Journal, I became a freelance spirits and hospitality reporter. I traveled all over the world, including Scotland, Japan, Hong Kong and France, to uncover emerging trends in the culinary and drink industry.

My work has appeared in Rolling Stone, Elle, Bloomberg Pursuits, Forbes, DuJour and Cool Hunting, among other publications.

I also work closely with top marketing and publicity agencies, advising them on brand strategy, messaging and media training for executives. I have worked with major spirits brands on creating and executing trade newsletters, social media campaigns, white papers, blog posts and press releases.

My latest book, “Sparkling: Champagne and Sparkling Wine Cocktails for Any Occasion”, was published May 2024. A lush collection of classic and original bubbly recipes, “Sparkling” was completed at the same time as my two-year MBA program.

My first book, “Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking,” debuted April 2021. It’s inspired by my global travels and offers a look at what the world’s best bartenders do when they don’t use booze. It was a top 10 finalist for Best Cocktail Book at Tales of the Cocktail.

I contributed to the Nieman Journalism Lab at Harvard University as well as “The Oxford Companion to Spirits & Cocktails” (editors David Wondrich and Noah Rothbaum, published Jan. 2022).

For book interviews or other collaborations, please send me a note.

Elva Ramirez, author