Nearly 8 in 10 Zero Proof Consumers Also Buy Liquor, Wine and Beer

Do you like zero proof drinks but also still haven't given up the occasional gin-and-tonic or a glass of Champagne? You're not alone. (Also: Same.)⁠
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I've written about this before but the vast majority of the momentum behind the zero proof movement is led by consumers who still drink. ⁠
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Last fall, NielsenIQ reported that in 2021, nearly 8 in 10 zero proof consumers still also drink alcohol. ⁠
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Strong sales for non-alcoholic products are driven by health and wellness trends but also innovation. While non-alcoholic beer has existed for some time, the expansion of the category into premium spirits, aperitifs and ready-to-drink cans has pulled in consumer interest. ⁠
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Consumer demand for zero proof suggests that people are motivated to limit the impacts of drinking, and they are making decisions that favor taste over buzz. ⁠
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In 2021, non-alcoholic sales notched $331 million, up 33.2% from the year prior, according to NielsenIQ. ⁠