2021: Over Six Million Tried Dry January

Over six million people reported they tried Dry January last year. ⁠
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Despite (or perhaps because of) news stories about people drinking a lot during the pandemic, a record amount signed up for a month of alcohol abstinence in 2021.⁠
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Will the trend continue upward this year? I'd bet a solid yes. Mostly because many people do Dry January on their own terms and don't sign up officially to be counted. (This number comes via the official Dry January app.)⁠
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If Google search trends are any indication, interest in the topic in the US spikes up every first of the year. ⁠