Master of Arts, Journalism
Columbia University. New York, New York.
May 2006.
Master of Science, Journalism
Columbia University. New York, New York.
May 2005.
Bachelor of Arts, English
University of Pennsylvania. Philadelphia, Pennsylvania.
May 1998.
Multimedia Editor
The Wall Street Journal Online. New York.
April 2009 - present.
Associate Editor
The Wall Street Journal Online. New York.
May 2007 - April 2009.
News Assistant
The Wall Street Journal Online. New York.
August 2006 - April 2007.
Metro News Intern
The Daily News. New York.
June 2005 - August 2006.
In "Four Play," Christina Ricci's latest
cinematic effort, the actress plays four sides of the same woman in
downtown Manhattan. Her co-star: Donna Karan's Spring 2010 Eldridge
bag, which has convertible straps so it can be carried in four
different ways.
Arty, sometimes obscure videos have long been
produced by fashion houses looking for a subtle way to peddle their
brand to a discriminating audience. But such efforts have been limited
to the big brands and scattershot, reflecting the high cost of
production and screen time. While getting a 30-second television
commercial can be expected to cost at least $1 million, an online
fashion video can average $50,000 to produce with no distribution costs, executives say.
Charlotte Ronson's shows are gaining a reputation not just for her downtown cool clothes but also for the music played at her shows by her twin sister, DJ Samantha Ronson. The music for a runway show sets the stage for the collection, and designers often turn to music consultants and deejays to find the best songs to frame their clothes.
Here's how the soundtrack for the Charlotte Ronson Fall 2010 collection was created:
Dress-making at design house Chado Ralph Rucci means exacting fine details. Ostrich feathers, for example, arrive chemically treated so that they are not uniformly fluffy. Assistants sort the feathers one at a time, then glue them individually. Feathering one dress can take several days, and several assistants, to complete. For all the work involved -- each feathered dress is also hand-finished -- the dresses are expected to sell at upwards of $10,000.
View how an ivory georgette and guinea hen-feathered dress went from a sketch to the runway.
The once-private fashion show generates enormous public interest. But the near-instant exposure comes with a side-effect: Designers are finding that the immediacy of runway images can make clothes feel dated by the time they hit stores.
"It's bittersweet," Proenza Schouler's Jack McCollough says. "[Accessibility] gets more people interested in fashion because it's more reachable. But at the same time, it's there faster so people get bored of it quickly." He adds that knock-off companies get a jump-start on sending out copies before the originals even hit the market.
There are no easy answers.
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