CFDA and Vogue's Fashion Fund Woos Consumers, Not Press
February 11, 2011
Originally published in WSJ Heard on the Runway blog
Filed under: Fashion / New York Fashion Week
Tags: , ,

CFDA and American Express Woo Consumers by Elva Ramirez

Last September's CFDA and Vogue Fashion's Night Out runway show at Lincoln Center was one of the season's most sought-after tickets.

A scaled-down sequel took place on Thursday evening at the Mercedes-Benz Lincoln Center tents for American Express cardmembers, who paid between $50 to $150 for tickets.

The runway show, catering specifically to consumers as opposed to press, continues the initiative pushed by Vogue and the CFDA. As in September's Fashion Night Out events, the aim is to lift the velvet rope to fashion fans, which encourages them to spend more, rather wait for sales or decamp to fast-fashion retailers.

The show featured 60 looks from nearly all of the Fashion Fund's 70 past finalists, including Rodarte, Phillip Lim, Marchesa, Proenza Schouler and Alexander Wang.

In some ways, the nearly twenty-minute show played like an All-Stars edition of Spring 2011′s most memorable looks, from Alexander Wang's taupe motorcycle vests to Derek Lam's sweeping white gown to 3.1 Phillip Lim's robin's egg blue pant suit.

Vogue's Andre Leon Talley introduced the show, gently reminding guests that all the looks featured were available for sale in stores.

American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez American Express Presents CFDA/Vogue Fashion Fund Finalists // Photo by Elva Ramirez
Most Recent

How to Make a Remy V Cocktail

New York's Hottest Rooftop Bars

Jersey Shore's Snooki on Cutting Back Spending by Elva Ramirez

Terry Gilliam on Obsessions, Films by Elva Ramirez

My Night Drinking Whisky With Christina Hendricks by Elva Ramirez

Elva Ramirez: Your End-of-the-World Playlist

How to Make a Bloody Mary

Elva Ramirez: Scenes from the Manhattan Cocktail Classic

Dita von Teese's Signature Cocktail and Party Tips by Elva Ramirez

David Adjaye On the Future of City Living by Elva Ramirez

WSJ Present Royally Ever After with Kelsey Hubbard and Elva Ramirez

Why Catherine Wore Alexander McQueen by Elva Ramirez

WSJ Presents Royally Ever After

Wedding Dress Fever by Elva Ramirez

What to Give the Royal Couple by Elva Ramirez

Archives
Search
Twitter