As New York fashion week kicks off, the area's first major snow storm of the year is muscling in to snag a share of attention normally reserved for opening show buzz.

Publicists sent out notes Tuesday and Wednesday advising on the status of their runway shows. Adrienne Landau's presentation was moved from Wednesday afternoon to Thursday at noon, due to the weather. Emerging label Nary Manivong postponed its noon presentation today.

But womenswear label Eryn Brinie's presentation, scheduled for today at 2 p.m. during what may be the heaviest part of the storm, will go on. "It's fashion week and it can't grind to a halt because of a bit of snow," Factory PR's Rose Swarbrick said.

Ms. Swarbrick says that after Factory sent out a blast to guests advising the show was still on, they received many positive notes from people promising to still attend. There will be extra coat check, cars provided for key media and lots of shoveling. "Everyone needs to swap out their Christian Louboutins for Marc Jacobs snow boots," she said.

A smattering of events scheduled for Thursday are still scheduled to go on as planned, including Barney's exclusive event with Olivier Theyskens and the runway shows for Ports 1961, Toni Maticevski and Vena Cava. Vena Cava's designers, Sophie Buhia and Lisa Mayock spent Tuesday re-scheduling the flight plans for The Like, an L.A. band they wanted to have for their show. "We really wanted girls playing music at our show," Ms. Buhai said. "The blizzard isn't going to take away that from us." According to Vena Cava's publicist, the band was re-booked on a flight today.

Even designers showing later in the week are affected by the winter storm. Christian Cota, whose show is scheduled for Tuesday, Feb. 16, sent his seamstresses home yesterday with extra work in case they couldn't make it back to his showroom. Erin Fetherston, who is showing on Sunday, worried that she wouldn't be able to get models in on time. "There's always something," she said. "Sunday will be Valentine's Day and a snow storm. You just hope that people stay committed."

IMG Fashion released a statement that the press credentialing office would open as planned at noon today. "Mercedes-Benz Fashion Week is in constant contact with city officials and our team remains busy preparing for the start of the event in Bryant Park. We'll be ready at 9:00 a.m. tomorrow!" an IMG spokesman said via email.

"Clearly today is a bad day to do anything," said Steven Kolb, executive director of the Council of Fashion Designers of America. "The city responds quickly to cleaning up snow and IMG has a lot of experience with bad weather. They're prepared. It's business as usual, maybe just with a warmer coat."

Updated: Also in late morning, a Molton Brown event scheduled for Friday evening was postponed. Designer John Bartlett announced that his Wednesday evening men's and women's shows were running as scheduled.

-Ray A. Smith contributed to this article