Vice magazine launched a new video series, "Munchies," in which celebrity chefs are hauled out of the kitchen and filmed while on the town. If the first episode is any indication, lots and lots of alcohol will be involved. (And as the series name suggests, maybe even some pot-smoking -- which upsets our family-paper standards so we'll just pretend we didn't hear that.)

The premiere episode features star chef David Chang, garrulous and charming to begin with, starting his night with fried chicken in Koreatown before returning to cook for friends and chef Jose Andres at Momofuku Ssam. By the end of the video, Chang is visibly tipsy and even slurs a bit as he dishes up some pork buns for his friends at 2:15 a.m.

For foodies with long-standing crushes on Chang (ahem), the video is less like a polished TV show and more like fly-on-the-wall footage of a memorable night out with your increasingly drunk, funny friends. . . except that one of them just happens to be one of New York's favorite chefs.

The series will profile chefs "who we consider ourselves friends with, whether we know them yet or not, people with simpatico outlooks on life," Vice magazine editor-in-chief Jesse Pearson said. "We just wanted to feel more connected to them on a personal, hanging out, casual level."

The verite feel of the first show stands in relief to the hyper-produced food shows in vogue currently, but "Munchies" is not directly a reaction against them, Pearson argued. "We like our food shows. It's not a reaction to 'We can do it better.' It's 'We can do it different.'"

Pearson, who co-produces the series with executive editor Chris Cechin, would not reveal any upcoming chefs but noted there's a chance to take the series global, given Vice's bureaus around the world. "I feel we would never run out of subjects," he says. "New York is great for food, but we have outposts in a lot of countries all over the word. "

"London would fun. Paris too... and even Mexico City, there's such a vibrant food culture in Mexico City."