Smells Like… Patent Leather?
November 13, 2008
Originally published in WSJ Heard on the Runway blog
Filed under: Art & Design / Fashion
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British designer Gareth Pugh, one of six emerging designers who collaborated with perfumers Symrise to create a new collection called Six Scents, said that “gloss” and “patent leather” best described his collections. His answers were part of a 20-page questionnaire that was the first step in his collaboration with perfumer Emilie Coppermann.

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The finished perfume, “Diagonal,” is a combination of musk, dill, black pepper and black tea notes that are both masculine and feminine, which is meant to be an abstraction of the Pugh vision, Mr. Pugh said in an interview last night. “I like how you can’t really understand it until you have to wear it.”

Other designers involved in the project, which was orchestrated by Symrise, creative agency Metaproject and boutique Seven New York, include Bernard Willhelm, Alexandre Herchocovitch and Preen’s Justin Thornton and Thea Bregazzi. Other ingredients include jasmine, cinnamon and rhubarb.

The limited-edition scents, which were launched last night and are intended as the first in a series that will benefit charities, will sell for $85 individually or $510 for the set. A percentage of the proceeds will go to nonprofit Designers against AIDS.

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