Chanel fans and fashionistas will soon be able to live a high-style life in homes designed by Karl Lagerfeld.

Mr. Lagerfeld signed an exclusive deal with Dubai Infinity Holdings to design 80 homes in what aims to be the most fashionable address in the world, the man-made Isla Moda ("Fashion Island") in Dubai. The development will include a mix of penthouse apartments and two- to four-bedroom homes.

"We cater to a very exclusive clientele who are highly fashion conscious," said a spokeswoman for Dubai Infinity Holdings, which is owned by a group of local, private investors. The company launched in December 2007; Isla Moda is its first project.

The first stage of development of the homes will begin next year, with an expected completion date of 2012. Sale prices were not disclosed, but the spokeswoman said the haute houses will be available by invitation only. Mr. Lagerfeld will focus on interior designs.

"It's more than an interior design concept," Mr. Lagerfeld told BrownBook magazine. "I see it more as a fashion lifestyle concept."

"The metamorphosis of art and beauty is my passion," Mr. Lagerfeld added in a July 8 statement. "[Dubai] is alive with culture and rich in personality, making it a perfect place for aesthetic, fashion and design to flourish."

Isla Moda is set in The World, a development of man-made commercial and residential islands off the coast of Dubai. Isla Moda will style itself as a world-class resort and luxury destination, featuring a fashion hotel, residential villas, design studios and event space. Dubai Infinity Holdings plans to sign on four other designers in addition to Mr. Lagerfeld.