Products Aimed At Women Drivers
February 22, 2007
Originally published in The Wall Street Journal
Filed under: Autos / Reinventing The Wheel
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Aromatherapy burns rubber.

What Is It: Car features or products for women once went no further than soft-lit mirrors. Here are a few products women might appreciate.

From the racing world, where a steady foot on the pedals is vital, come no-slip brake pedals that make driving with high heels easier. Auto emergency kits not only include the usual tools, but also instructions for changing a tire, among other things. Some kits also come with membership with an auto-safety club. Lavender-scented tires bring aromatherapy to your garage.


How to Get It: Mr. Gasket's deep-treaded brake pedals fasten on over the car's pedals with no drilling needed. Kumho's all-season Ecsta DX tires hold an oil-based aromatic strip that releases fragrance with heat. Unnoticeable while driving, the scent will perfume the garage after pulling in from a drive. Home-improvement brand Barbara K! offers a safety kit that includes jumper cables, a tire gauge and safety gloves; the deluxe kit includes a safety club membership with no-cost towing up to 15 miles.

Full article continued at The Wall Street Journal: Reinventing the Wheel.

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