Fashion Week's Official Eyes
February 6, 2007
Originally published in WSJ Heard on the Runway blog
Filed under: Fashion / Fashion Video / New York Fashion Week / Video
Tags: ,

The work of the fashion photographer might seem glamorous, but during the most-watched fashion event of the season, the work is grueling, chaotic and occasionally even boring. We take a look behind the scenes of Fashion Week as photographers rush from one show to another, and prepare to take on Fashion Week's biggest assignment: the Marc Jacobs show.

Doron Schlair, 51 years old, and his assistant Jeff Elstone II, 27, work for B Productions, which produces the still and video images for all the designers during Fashion Week. This week, B Production crews will shoot 160 events in nine days. All told, there will be over 100 camera- and soundmen, producers and post-production teams canvassing Bryant Park and the offsite shows such as Marc Jacobs's show at the New York State Armory.

While B Productions normally shoots only the runway, for Marc Jacobs, production required four high-definition cameras, including a 35-foot crane that swept across the audience and runway. They also shot time-lapse photography of the Armory set-up, the red carpet and the after-party.

Ideally, crews arrive an hour before the show's scheduled start to set up and stake out a spot. When shows run late, as they did for the John Varvatos show at 7 World Trade Center on Monday night, timelines collapse like dominoes and the tension mounts as crews scramble to get to the next show on time.

With less than 20 minutes until the Marc Jacobs show, Mr. Schlair was racing up the West Side Highway, but the Fashion Week veteran remained unruffled. "Marc Jacobs is notoriously late," he says.

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